Well, to be honest I’m not sure how much I want to give away here… our competition is probably reading this! Granted, there isn’t a ton of competition for the online Naperville market, but the competition is there and they know exactly who they are. SO…

What I can tell you is that we have experience. Our founders (one of which is me) are former dot-commers from Silicon Valley and, to build what we’re building, you kind of need that sort of background to do it right. A few have already tried but apparently not with much success, and I suspect those people who came before us were either hobbyists or aspiring entrepreneurs without a lot of programming support, or maybe their enthusiasm just petered out along the way. Who knows. We, on the other hand, are aspiring entrepreneurs backed by some heavy-duty engineering experience, so yay for us.

Another cat I can let out of our bag is that we’re locals. We grew up in Naperville, we were Madison Warhawks, we were Naperville Central Redskins (before the Redhawk days), we’ve mingled with carnies at The Last Fling, and we’ve had the overwhelming joy of being pulled over by Naperville cops just like you.